Amazon Fire Stick vs. Roku: Which Streaming Device is Right for You?

Audio & Video, Product Reviews

Streaming devices have revolutionized the way people watch television, and two of the most popular options are the Amazon Fire Stick and Roku. Both devices provide users with access to a plethora of streaming services, including popular ones such as Netflix, Hulu, and Disney+. However, there are several differences between the two devices, which we will explore in this article.



When it comes to price, the Roku streaming stick is generally cheaper than the Amazon Fire Stick. The Roku Express can be purchased for as low as $30, while the Amazon Fire Stick starts at $39.99. However, it’s important to note that the Amazon Fire Stick comes with an Alexa voice remote, which is not included with the Roku streaming stick. If you want voice control, you will need to purchase the Roku Voice Remote separately.


Both Amazon Fire Stick and Roku offer a vast selection of streaming services, but there are some differences in the content they provide. Amazon Fire Stick comes with access to Amazon Prime Video, which is the company’s exclusive streaming service. Amazon Prime Video features original content, as well as popular TV shows and movies. Roku, on the other hand, doesn’t have its own exclusive streaming service but provides access to a wide range of content including free and paid channels like Hulu, Netflix, Disney+, and HBO Max.

Ease of Use

Both devices are designed to be user-friendly and straightforward to set up. However, the Amazon Fire Stick may have a slight edge in terms of ease of use due to its Alexa voice remote. With the voice remote, you can easily search for shows and movies using voice commands. Roku does have voice commands too, but they are not as advanced as Amazonโ€™s Alexa voice commands.

User Interface

Roku’s user interface is designed to be simple, with a grid-like menu that allows users to quickly access their favorite apps. The interface is intuitive, making it easy to navigate and find the content you want. Amazon Fire Stick’s interface is similar, but it includes a personalized recommendations row at the top of the screen, suggesting content based on your viewing history. Moreover, Fire Stick allows users to customize their home screen by reordering and hiding apps according to their preferences.


The Amazon Fire Stick is smaller in size than the Roku streaming stick, which makes it more portable and easier to carry around. Additionally, the Fire Stick supports 4K Ultra HD content, which means you can stream movies and shows in the highest quality available. The Roku streaming stick, on the other hand, supports 1080p Full HD resolution. This is still great for most households but may not be sufficient for those with higher-end TVs or monitors.


Amazon Fire Stick is more compatible with other Amazon devices, such as Echo and Fire tablets, allowing you to control your Fire Stick with your voice. Moreover, it is a better choice for Amazon Prime members, who can access their Prime video library directly on the device. On the other hand, Roku is more compatible with a wider range of devices, including smart TVs, and can be used to control other smart home devices, such as light bulbs and thermostats.


One notable difference between the two devices is that Amazon Fire Stick features ads on its home screen, which can be bothersome for some users. Roku also shows ads but only in the form of sponsored content within the channel lineup. Although these ads do not affect the user experience and can be helpful in discovering new content.


In conclusion, the choice between Amazon Fire Stick and Roku will depend on your budget, the type of content you prefer to watch, your personal preferences for features like user interface and voice commands, and the other devices you already have in your home. Regardless of which device you choose, both will provide you with an excellent streaming experience.

Need help with your Amazon Fire Stick or Roku device? Our expert in-home techs can help you with anything that connects to the internet, including your favorite streaming devices. If you’re ready to put down the hammer and let our techs to the dirty work, contact our Tuff Techies team directly or learn more about our In-home Tech Support service.

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